City Beauty® - About Us

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Our Mission

We strive to create innovative products using the latest advances in skincare technology to ensure that our customers feel confident and their most beautiful. Clean ingredients combined with research-backed science deliver visible results designed to maintain skin health while helping it appear more youthful.

81% of Our Workplace is Powered by Women

Based in Southern California

100% Leaping Bunny and PETA-Certified Cruelty-Free

60 Day Money-Back Guarantee

City Beauty^® began in 2002 with a single product — City Lips^® Plumping Lip Gloss. This formula's visible smoothing, hydrating, and volumizing effects helped it quickly grow a cult following. And soon enough, City Lips^® was featured on networks like ABC and Fox. Since then, we have developed products that target specific aging concerns. We use innovation and clinical research to create solutions that work both instantly and long term. All of this, along with our commitment to using cruelty-free, science-backed ingredients, has allowed City Beauty^® to grow into a trusted brand.

City Beauty^® is inspired by keeping our customer’s needs at the forefront throughout our entire formulation process. We start by building off customer survey results and user group testing to ensure that each finished product looks, feels, and transforms exactly how we imagined. Each City Beauty^® product seeks to fill the gaps in our customer’s skincare and beauty routines with cutting edge, thoroughly tested products that act as exciting solutions to specific aging concerns.

Our name is inspired by cities all across the world. Cities constantly progress and transform, and require advanced innovations to face their unique challenges. At City Beauty^®, we approach our skincare solutions with this mentality. We know your skin concerns are unique to you. So, like the world’s thriving cities, we start with research and innovation to target your specific needs. Our formulas use high-quality, science-backed ingredients to help you feel even more like the gorgeous, unique beauty you are.

Research-Heavy Products:
Effective Ingredients, Maximum Results

Long-Lasting Results

Our research team targets the toughest aging concerns by finding science-backed ingredients that achieve real, lasting results.

Problem-Solving Formulas

By pairing natural ingredients — like hyaluronic acid — with innovative, proprietary blends of ingredients, we work to ensure our formulas optimally and cohesively address specific problems.

High Quality Ingredients

Because our goal is to give you only the highest-quality, most effective skincare solutions you expect and deserve, our formulas never contain harsh filler ingredients that stall improvement.

Check out our Ingredient Glossary!

Cruelty-Free, Research Based

Each of our products are designed to make you look good, but also feel good — which is why we formulate with a combination of natural and clinically tested synthetic ingredients.

As a Leaping Bunny and PETA-certified brand, we also pride ourselves on being a cruelty-free company and always ensure our products go through the most rigorous quality testing.