Beyond Mascara
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Beyond Mascara

PRICE: $35

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Beyond Mascara

PRICE: $35

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product description
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This buildable, ultra-pigmented formula instantly adds visible length, volume, and definition to your lashes while active ingredients help strengthen and condition for naturally longer, fuller, thicker-looking lashes.

details
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  • Solution For:

    • Thin, sparse eyelashes

    • Fair, hard-to-see eyelashes

    • Eyelash shedding

    • Short, brittle eyelashes

  • Skin Types:

    • Normal

    • Oily

    • Combination

    • Dry

    • Sensitive

  • Formulated Without:

    • Parabens

    • Phthalates

    • Sulfates

    • Formaldehyde

    • Caffeine

    • Dairy

    • Soy

    • Nut

  • Product Size:

    • 0.31 FL OZ / 9.3 ML

  • Additional Information:

    • No Animal Testing

how to use
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Holding the wand horizontally, apply the mascara from the root of the lashes towards the tips for instant volume and length. Add additional coats for thicker, more volumized-looking lashes. For best results, use daily.

ingredients list
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Water, Iron Oxides, Acrylates/Ethylhexyl Acrylate Copolymer, Palmitic Acid, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, Cetearyl Stearate, Polybutene, Stearic Acid, Synthetic Beeswax, Glycerin, C26-28 Alkyl Dimethicone, Euphorbia Cerifera (Candelilla) Wax, Tribehenin, Aminomethyl Propanediol, Phenoxyethanol, Hydrogenated Castor Oil, Synthetic Wax, Cetearyl Alcohol, Hydroxyethylcellulose, Biotin, Panthenol, Sodium Hyaluronate, Laureth-21, Ethylhexylglycerin, Tilia Tomentosa Bud Extract, Hydrolyzed Keratin, Citric Acid, Potassium Sorbate, Sodium Benzoate.

money back guarantee
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We want you to love your purchase. That's why every product is covered by our 60 Day Money Back Guarantee. Try it for 60 days and if you're not completely satisfied, for any reason, send it back and we'll refund the full amount of your purchase, minus shipping. Please contact us at [email protected] or (800) 347-1558 for return instructions.

THE CITY BEAUTY PROMISE
We believe in and stand behind every product we make. That's why we're proud to offer our 60-Day Satisfaction Guarantee.

CAN MASCARA BE "GOOD" FOR LASHES?

If you had to whittle down your makeup bag to one product… which would you choose?

According to a recent survey, a whopping 50% of women would choose mascara.1

It’s no wonder why we LOVE mascara. It makes the eyes instantly look open, feminine, and youthful. But as amazing as it looks while you’re wearing it, many mascaras can damage your lashes, making them appear thinner and more brittle over time.

But wouldn't it be amazing if your mascara did the opposite — if it improved the condition and appearance of your lashes with every application?

Imagine always seeing beautiful lashes — even after you take off your mascara. Picture the confidence you’d feel when you see a more voluminous, “filled in” lash line every morning.

Thanks to a new discovery, it’s now possible to get instantly longer, thicker-looking lashes when you swipe on mascara AND see lashes that naturally get more and more gorgeous the longer you use it.

THE FORMULA

Beyond Mascara helps lashes naturally look thicker, fuller, and longer over time. Active ingredients infuse into each strand, so lashes look beautiful with and without mascara. Additionally, the triple-action brush grasps each lash from every angle, evenly coating root to tip in rich-black, “lash-extending” pigment — for a volumized, lengthened appearance.

This ultra-black mascara is formulated with an ingredient developed by Italian researchers called B Volume. B Volume helps lashes appear longer and thicker by working on the inside and outside of each lash. B Volume infuses each lash strand with keratin-strengthening molecules while forming a protective shield around the lashes. Beyond Mascara is also formulated with deeply nourishing ingredients to promote lashes that are strong and resistant to breakage. As a result, lashes can naturally grow longer, fuller, and thicker in appearance.

Key Ingredients

B Volume

Helps block damage by building a protective shield around the lashes. Then, it penetrates the hair to promote strong keratin bonds — the “backbone” of healthy lashes. As a result, lashes can naturally grow at a steadier rate — for longer, denser, and thicker-looking lashes. Studies showed a significant increase in length1 and a total increase in hair volume of 70%.2

Keratin + Biotin Compound

This precise blend of hair-nourishers promotes reduced lash breakage and fall-out. As a result, lashes can grow in looking longer, denser, and more volumized over time. Biotin has been shown to support hair growth3 and decrease hair shedding.4 While Keratin makes a film around the lashes to help reduce breakage.5

Panthenol

This provitamin promotes visible lash thickness from base to tip. It also helps create a lifted and curled effect for a feminine, wide-eyed appearance. By wrapping the lashes in a “curve-setting” film, panthenol gives your lashes an upward “boost” that stays put all day. Panthenol also seals follicles in a protective coat to lock-in moisture. As a result, lashes look and feel softer and stronger.

Hyaluronic Acid

Hydrates lashes to help reduce brittleness and breakage. In an 8-week study, hyaluronic acid helped decrease hair dullness by 48%6 and hair dryness by 47%.7 Plus, hyaluronic acid makes this formula easy-to-apply for a flawless, clump-free finish.

SOURCES

  1. B Volume: Hair Volumizing. AMIK Italia S.p.A.: 1-4.
  2. Ibid.
  3. Ablon G. A 3-Month, Randomized, Double-Blind, Placebo-Controlled Study Evaluating the Ability of an Extra-Strength Marine Protein Supplement to Promote Hair Growth and Decrease Shedding in Women with Self-Perceived Thinning Hair. Dermatol Res Pract. 2015;2015:1-8. doi:10.1155/2015/841570
  4. Ibid.
  5. Basit A, Asghar F, Sadaf S, et al. Health improvement of human hair and their reshaping using recombinant keratin K31. Biotechnology Reports. 2018;20. doi:10.1016/j.btre.2018.e00288
  6. Yagoda M, Gans E. A Nutritional Supplement Formulated with Peptides, Lipids, Collagen and Hyaluronic Acid Optimizes Key Aspects of Physical Appearance in Nails, Hair and Skin. J Nutr Food Sci. 2012;s5. doi:10.4172/2155-9600.s5-002
  7. Ibid.

Real Stories from Recent Customers

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02-11-2020
Rebecca  

Verified Purchase

Age: 45-55 y.o

Skin Type: Dry

02-11-2020
Lovely Lashes around the clock

I love it! I am obsessed with using Latisse, Rodan and Fields and other lash growth products. This can be used in combination with them. It's not t...

I love it! I am obsessed with using Latisse, Rodan and Fields and other lash growth products. This can be used in combination with them. It's not too thick, and it's buildable. I love how all natural my lashes look and if I want to have a stunning false lash look I can build it. It definitely is a product that I will buy in the future again and again.

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YES - 0
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*Results may vary by individuals.

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12-01-2019
Kathleen C.  

Verified Purchase

Age: 65+ y.o

12-01-2019
Nothing else has ever worked this good on my lashes!

My lashes seem fuller and darker. They seem longer as well as softer. Don't seem to be falling out as often either. My eyes seem to be more "outlin...

My lashes seem fuller and darker. They seem longer as well as softer. Don't seem to be falling out as often either. My eyes seem to be more "outlined" even with no mascara on, so they must be darker in color. Which means I must have new growth! I swear, my lashes have really improved in just these few weeks! This mascara is so good, the best I have ever found!

Was this review helpful?
YES - 5
NO - 0

*Results may vary by individuals.

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01-07-2020
Doralina C.  

Verified Purchase

Age: 45-55 y.o

01-07-2020
It's special

The older I get my eyelashes look thinner, this product revamped them instantly. My 13 year old daughter said my eyes look pretty! My eyes look you...

The older I get my eyelashes look thinner, this product revamped them instantly. My 13 year old daughter said my eyes look pretty! My eyes look youthful. I feel my lashes are getting thicker and stronger by the day. I feel I am using a special kind of mascara. I have tried high-end companies like MAC and Lancome. This mascara is a lot better. I look forward to putting it on in the morning. City Beauty mascara gives me power. I found my thinning solution.

Was this review helpful?
YES - 5
NO - 0

*Results may vary by individuals.

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01-07-2020
Deanna S.  

Verified Purchase

Age: 45-55 y.o

01-07-2020
WOW. Love it love it love it

I don't need lash extensions now. My lashes look longer and thicker than before and I am fine to go without mascara most days. But with it is WOW. ...

I don't need lash extensions now. My lashes look longer and thicker than before and I am fine to go without mascara most days. But with it is WOW. I look younger and awake. You will love your natural lashes and with the mascara it?s beyond.

Was this review helpful?
YES - 4
NO - 0

*Results may vary by individuals.

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01-07-2020
Annette C.  

Verified Purchase

Age: 55-65 y.o

01-07-2020
Yes... BEYOND!

This is more than mascara. It looks great on when you are in the mood to wear makeup...and your lashes look lush when you?re not. It makes your las...

This is more than mascara. It looks great on when you are in the mood to wear makeup...and your lashes look lush when you?re not. It makes your lashes healthy and beautiful with or without the product. What other mascara can do that?

Was this review helpful?
YES - 6
NO - 1

*Results may vary by individuals.

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Frequently Asked Questions

Q: Why is Beyond Mascara better than my regular mascara?

A: Many mascaras cut off vital hydration from the lashes, leaving them sparse, thin, and breakable. Since so many mascara formulas are designed to be long-lasting, mascara can continue drying out your lashes the longer you wear it. Unfortunately, after you wash away your mascara, your lashes are usually worse off.

Beyond Mascara, on the other hand, still gives you the instant bigger-lash effect you want from a mascara. But it also helps hydrate and strengthen your natural lashes — even after you wash it off. As you wear it, Beyond Mascara infuses your lashes with active ingredients all day — like B Volume. As a result, your natural lashes look thicker, fuller, and longer with each passing day.

Q: How do I remove Beyond Mascara at the end of the day?

A: If you’re serious about your lash health, you know how important it is to be extra gentle when removing your mascara. Beyond Mascara can be washed off with your normal facial cleanser or, if you prefer, you can use eye makeup remover.

Q: Is Beyond Mascara suitable for sensitive skin?

A: Yes. Beyond Mascara is suitable for all skin types, including sensitive skin. Plus, the flake-resistant formula makes it comfortable for contact lens wearers as well. However, if you have sensitive or allergic skin, it’s always recommended to do a patch test first before trying any new product.

Q: How often should I use Beyond Mascara?

A: For best results, use Beyond Mascara daily.

Q: How do I know if Beyond Mascara is right for me?

A: If you love big, beautiful, healthy lashes, Beyond Mascara is right for you. Imagine turning heads with a simple gaze. Imagine captivating your friends, coworkers, or even strangers — and KNOWING your eyes are enhanced by your gorgeous lashes. Because, although they’re a small part of your face, lashes make a huge difference to your whole look.

That’s why Beyond Mascara was designed to not just deliver the instant volumizing, lengthening, and curling effect you want from a mascara… but to also nourish your lashes, helping them stay healthy and strong, so you can maintain lush, full, and fluttery lashes even after wiping off your makeup.

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