One for you.
One for her.
For October, our beloved Tinsel Town is getting a limited-edition pink cap in honor of Breast Cancer Awareness Month. We’ve partnered with National Breast Cancer Foundation so that for every tube you purchase, we’ll donate one City Lips® to a woman in treatment through an NBCF HOPE Kit®.
Because we believe beauty has the power to comfort.
A lip gloss can mean more than you might think.
National Breast Cancer Foundation (NBCF) is dedicated to providing help and inspiring hope to people affected by breast cancer through early detection, education, and support services. One of the ways they provide that support is through their HOPE Kit® program.
HOPE Kits® are thoughtfully assembled care packages for people who are newly diagnosed or currently undergoing treatment. Each kit includes items chosen with input from patients and survivors — things like cozy socks, tea, an insulated tumbler, a clean beauty product, journal, and other small comforts.
They’re more than a box of thoughtful gifts. They’re a reminder that someone is thinking of you, rooting for you, and walking alongside you.
And this October, City Lips® will be part of that message.
At City Beauty, we’ve always believed beauty is about more than how you look.
It’s how you feel.
We’re a women-driven brand, and we know there’s so much joy in loving your reflection. The comfort of a familiar moment. The small moments that remind you that you’re still you, even when life looks different.
That can become especially meaningful during treatment.
Breast cancer treatment can bring changes that affect the way women look and feel day to day. Lips may be left feeling dry, sensitive, or uncomfortable. Hair loss can change something as familiar as seeing yourself in the mirror. And when so much of your routine suddenly feels different, it can be difficult to hold onto the little things that once made you feel like yourself.
A favorite shade of lipstick. Taking a few minutes to care for your skin. Putting on something that makes you feel beautiful. These moments don’t change what someone is going through, but they can offer a small sense of normalcy, comfort, or self-love when it’s needed most.
For over two decades, City Lips® has been part of women’s beauty routines, helping lips look fuller, smoother, and beautifully hydrated while giving women a little extra confidence with every swipe.
And when women are going through treatment, we want City Lips® to be a little reminder that they’re still themselves, still beautiful, and still deserving of moments that make them feel good.
A favorite shade of lipstick. Taking a few minutes to care for your skin. Putting on something that makes you feel beautiful. These moments don’t change what someone is going through, but they can offer a small sense of normalcy, comfort, or self-love when it’s needed most.
For over two decades, City Lips® has been part of women’s beauty routines, helping lips look fuller, smoother, and beautifully hydrated while giving women a little extra confidence with every swipe.
And when women are going through treatment, we want City Lips® to be a little reminder that they’re still themselves, still beautiful, and still deserving of moments that make them feel good.
Your favorite pink
with a purpose.
Our signature gloss combines high-shine color with a treatment-focused formula that helps lips look fuller, smoother, and more hydrated while keeping them feeling soft and comfortable.
In a user group study, after just one use:
91% said their lips look plumper*
90% said their lips feel hydrated*
And Tinsel Town is one of those shades you keep coming back to. Its soft, feminine pink hue adds just the right touch of color, while the glossy finish makes lips look instantly more polished. Wear it alone for an effortless everyday look or layer it over your favorite lipstick for a little extra dimension.
The pink cap is new, but the formula inside is the same City Lips® you know and love — plus, you can feel good every time you reach for it.
City Lips® for Breast Cancer Awareness
- Tinsel Town
- NBCF Partnership
- Limited Edition
Their stories. Their strength.
I thought I was a strong person going in. I was a stronger person coming out.
At the heart of this campaign are the women we’re supporting, thanks to the incredible work of National Breast Cancer Foundation.
We had the privilege of speaking with survivors about their experiences with treatment, what that time was like for them, and the moments that stayed with them along the way.
Every woman’s experience is different. And every story deserves to be heard.
More meaning in every swipe.
A tube of lip gloss may seem like a small thing. But when women come together around a shared purpose, those small things can add up to something truly meaningful.
This October, every limited-edition Tinsel Town purchased helps bring beauty and comfort to another woman through an NBCF HOPE Kit®.
You get to enjoy one of our most-loved shades and all the lip-health benefits City Lips® brings. And somewhere along the way, another woman gets a little reminder that she’s being thought of, too.
That’s something we’re proud to be part of.
Having those small moments for yourself to take care of you is critical to getting better. It’s critical to all of us taking care of ourselves.