Posted by: Victoria Renee
Where I'd start if your skin looks looser than it used to
A lot of women tell me the same thing. Their skin looks looser than it used to, around the jaw and along the cheeks, and they want something that firms without a trip to a clinic. A lifting serum like the UpLift Firming Serum is formulated for that, firming the look of loose sagging skin and softening the look of wrinkles and fine lines. Its marine-derived active ingredients target the look of wrinkles and sagging in as little as 30 minutes, and with twice-daily use that firmer, more lifted look keeps building. You get a firmer-looking jawline, suppler-looking cheeks, and a more lifted finish overall.
Why skin starts to sag
Sagging usually starts below the surface, with changes you can't see happening. The Cleveland Clinic explains that skin loses its elastic tissue as we age, the collagen and elastin that keep it taut, so it turns slack and begins to hang. Years of sun exposure speed this up by breaking down elastin, which is why older skin loses the ability to snap back after it stretches. None of that is reversible with a bottle, but the right actives can firm and smooth how that skin looks.
The three actives behind the lift
| Ingredient | What it does for your skin |
|---|---|
| Marine-Derived Bacillus Ferment | A deep-sea ingredient that helps re-energize the look of aging skin for a more supple, lifted look |
| Laminaria Saccharina | A cold-water algae that supports hydration and helps diminish the look of wrinkles for a firmer, smoother look |
| Goji Fruit Extract | Forms a mesh-like structure on the skin to smooth the look of wrinkles and support sagging for a tighter, more lifted look |
Marine-Derived Bacillus Ferment
Coming from the deep sea, think of it as the wake-up step for tired-looking skin. It helps aging skin look re-energized so your face reads more supple and lifted, and sets the base for the firmer look everything else builds on.
Laminaria Saccharina
Laminaria Saccharina is where hydration comes in, it's an algae pulled from cold North Atlantic waters. It supports moisture in the skin while helping soften the look of wrinkles, so skin looks firmer and smoother. Well-hydrated skin reads healthier, which quietly helps fine lines look less obvious.
Goji Fruit Extract
Goji Fruit Extract works a different angle. It forms a mesh-like structure right on the skin that smooths the look of wrinkles and supports sagging, for a tighter, more lifted look you can see.
The formula also brings in hyaluronic acid to hydrate the skin for a healthier, plumper look, which rounds out what the three actives are doing.
How to use it
Use it twice a day. Massage the serum onto clean, dry skin with an upward motion, then let it fully absorb. To load the dropper, twist off the auto-loading cap and push to dispense.
Where it fits in your routine
Start with a toner or tonic, then serum goes next. After it's settled, apply your cream, and a filler last. If you're looking for tips on creams, the sculpting cream guide picks up where your serum leaves off.
What it can't do
A serum like this firms and smooths how your skin looks, but it doesn't change the structure underneath. The American Academy of Dermatology is clear that creams and lotions firm sagging skin to a subtle degree at best, and that a cream can't lift the way an in-office procedure does. Mayo Clinic's rundown on wrinkle creams lands in the same place. So if your skin has loosened a lot, think of this as something that softens the look of that change and supports a firmer, tighter appearance, not something that erases it.
Questions I hear most
How fast does it work?
Quicker than a lot of women expect. In an 8-week study, 24 users ages 50 to 77 used it twice a day, and all of them said their skin looked and felt noticeably tighter 30 minutes after applying. Over the eight weeks, 91% said the look of their wrinkles improved. Everyone said their skin looked firmer, smoother, and more supple.
Is it fragrance free?
Yes, it's fragrance free. It also leaves out:
- Gluten
- Formaldehyde
- Sulfates
- Fragrance
- Parabens
- Mineral oil
- Alcohol
- Phthalates
On top of that, it's Leaping Bunny certified and cruelty free, and it's made in the USA with domestic and imported components.
Can I wear it under makeup?
Yes. Once it has fully absorbed into clean skin, you're ready for your makeup. Give it a moment to sink in first, and the rest of your routine goes on smoothly.
How is this different from a firming cream?
They play different parts in your routine. This is a serum, the step you put on first so the three actives reach clean skin, and a firming cream is a separate step you layer over it. You use them together, in sequence, rather than picking one over the other.
Who is it for?
It's made for anyone dealing with loose sagging skin, dry thin skin, or wrinkles and fine lines. If your firmness has slipped most around the jaw and cheeks, this is aimed right at you. The concerns it targets tend to show up with age, so it suits mature skin especially well.
If you want to give it a try
If firming the look of sagging skin is what you're after, the UpLift Firming Serum is where I'd point you. City Beauty product orders are covered by a 60 day money-back guarantee, so you have room to see how your skin responds. You can read more about the company on the City Beauty facts page.