Please review the following terms carefully. If you do not agree with the Privacy Policy, then you do not have the right to view, access, purchase any product from or otherwise use this Website and, accordingly, you should not do so. Your continued use of this Website constitutes your acceptance of our Privacy Policy.
Information Provided by You: The type of Personal Information that we may collect depends on your use of this Website and what information you provide to us. We may collect Personal Information that you provide to us when you place an order through our website or customer service agents, or if you create or update an account on our website. “Personal Information” is information that can be used to identify you individually, and includes items such as your name, home address, e-mail address, telephone number, demographic information, and/or payment card information, if used to make a purchase from our Website. If you maintain an account on our website, Personal Information may also include a user name, password and answers to our security questions. If you sign up for our City Beauty Loyalty Rewards Program, you will be required to provide us with your email and a password.
For more information on our City Beauty Loyalty Rewards Program, please see our Terms and Conditions here.
Cookies and Other Technology: Like many sites, our Website employs cookies, JavaScript tags, pixels and Web beacons (also known as clear GIF technology or "action tags") to speed your navigation of our Website, recognize you and your access privileges, and track usage of our Website. Cookies are small pieces of information that are stored as text files by your Internet browser on your computer's hard drive. We use both persistent cookies and third-party cookies. Persistent and third-party cookies enable us to track and target the interests of our customers to enhance your experience on our Website. Persistent cookies are used to make it easier for you to navigate our Website, and remain on your hard drive for an extended period of time. Third party cookies are only used for short-term tracking.
Most Internet browsers are initially set up to accept cookies. You can remove cookies by following the directions provided in your Internet browser's "Help" file. If you reject cookies, you may still use our Website, but your ability to use some areas of our Website, such as a shopping cart, may be limited and may not function properly. For third-party cookies, you may opt-out of these by visiting the Network Advertising Initiative opt-out page.
Analytical Information: We and our third-party service providers may also use a variety of technologies that automatically or passively collect information about how this Website is accessed and used (known as "Usage Information"). “Usage Information” may include the type of browser and device you used to access our Website, your operating system and application version, the web pages accessed by you, the time you accessed these web pages, preceding web page views, and your use of any features or applications on this Website. Statistical data like this helps us understand what is interesting and relevant to our customers, so we can best adapt our content for our customers’ benefit.
We and our third-party service providers may also automatically collect an IP address, location, carrier information or other unique identifier information from the computer, mobile device, technology or other device you use to access this Website. We may use this information to, amongst other things, administer this Website, help diagnose server problems, analyze trends, track web page movements, improve our services, help identify you and your shopping cart, help us tailor special offers to you, and gather broad demographic information for collected use.
We also may receive information about you from third parties that include our products or promotional offers if you opt-in to receive information from us. You may also choose to participate in a third-party app or social media site through which you allow us to collect information about you, including Personal Information.
We use the information that we collect about you for a variety of reasons, including the following:
If you provide us with a payment card when placing an order on our website, we use third-parties to validate your card, authenticate your identity and “tokenize” your payment credentials to make your payments more secure. Your “tokenized” credentials will be stored in your account in order to help make future purchases more convenient. You may delete or edit the stored payment methods in your account at any time by visiting our website or contacting customer support.
We may share your Personal Information with our parent entities, subsidiaries and affiliates. Except as otherwise provided in this Privacy Policy, we will not share any of your Personal Information with third parties without your specific consent. We may share non-personal information, such as user statistics or demographics, as specifically set forth in this Privacy Policy.
We also contract with certain vendors to assist us in providing services to our customers. These vendors use the Personal Information that you submit to us in order to perform the following tasks:
Finally, notwithstanding the foregoing, we may transfer and disclose information, including your Personal Information, Usage Information, and Identifying Information, including IP address, to third parties to comply with a legal obligation; at the request of governmental authorities; or otherwise to protect the rights, property, safety, or security of third parties, users of this Website, or the public.
This Website is governed by and operated in accordance with the laws of the State of California and the United States, and is intended for the enjoyment of residents of the United States. If you are located outside of the United States, please be aware that information we collect will be transferred to and processed in the United States.
By using this Website, or providing us with any information, you (a) acknowledge that this Website is subject to the laws of the State of California and the United States, (b) consent to the collection, processing, maintenance and transfer of such information in and to the United States and other applicable territories, in which the privacy laws may not be as comprehensive or equivalent to those in the country where you reside and/or are a citizen, and (c) waive any claims that may arise under those laws.
No data transmission over the Internet or website can be guaranteed to be secure from intrusion. However, we maintain commercially reasonable physical, electronic and procedural safeguards to protect your Personal Information in accordance with data protection legislative requirements. We follow the Payment Card Industry Data Security Standards (PCI DSS) when handling credit card data. We also recommend that you take steps to protect against unauthorized access to your account through shared or public computers, devices, and applications. We recommend that you do not share your account password with anyone or in any unsolicited phone call or e-mail.
This Website is not directed to children under the age of thirteen (13). Children may not use our services, and we do not knowingly collect any personal information from children under the age of thirteen (13). We have no way of distinguishing the age of individuals who address our Website. If a child has provided us with personal information, the parent or guardian should contact us to remove the information and opt out of promotional opportunities.
We may change this Privacy Policy at any time without prior notice to you. Any changes that we make will be effective immediately upon our posting of the revised Privacy Policy on this Website. Your continued use of this Website constitutes your consent to any changes made. We will use your Personal Information in a manner consistent with the Privacy Policy in effect at the time you submitted your Personal Information, unless you later consent to a revised policy. We encourage you to periodically review this page for the latest information on our privacy practices.
If you do not wish to receive targeted advertising, you have the option to opt-out. You can opt-out by visiting the "Manage Subscriptions" tab at the bottom of any emailed advertisement. Opt-out requests will be processed within ten (10) business days. Please note that even if you remove your information (i.e., opt-out), you will still see our advertisements while browsing this Website or the Internet.
If you have any questions or concerns regarding this Privacy Policy please contact us:
To reach us by email:
[email protected]
To reach us by phone:
1-800-347-1558
Monday - Friday 6am to 5pm PST
Saturday - Sunday 6am to 4pm PST
Effective date: 07/18/2023
We respect your privacy and appreciate the importance of your trust. As part of our efforts to help you understand how we handle the personal information you share with us on our websites and related platforms (including, without limitation, social media pages, and mobile sites (collective, the "Website")), this Privacy Policy sets forth the categories of information that we may collect from you, how such information is collected, our business purposes for collecting such information, and how certain information may be shared with our business partners.
We may collect information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you, your household, or your device. The following information describes the categories and specific types of personal information that we collect, and how long we retain such personal information:
Your full name, social media handle(s), billing address, shipping address, Internet Protocol (IP) address, email address, device identifier, cookies, beacons, pixel tags or similar identifiers
Your full name, billing address, shipping address, telephone number, physical characteristics or description, bank account or credit account information, health issues
Age, race, ethnicity, gender, marital status, income, health issues
Products you have purchased or returned, abandoned carts, product pages viewed, purchasing or consuming histories or tendencies
Browsing history, search history, information on your interactions with our Website, emails or advertisements
Location by zip code or state
Photographs, images, videos, and recordings of your voice (such as when we record Customer Support calls for quality assurance)
Inferences drawn from or created based on any of the information identified above
(1) Personal information that reveals your:
(2) Personal survey information collected and analyzed concerning your health.
The type of personal information that we collect depends on your use of the Website and what information you provide to us. For example:
For more information about our City Beauty Loyalty Rewards Program, please see our Terms and Conditions here.
We and our third-party service providers may also use a variety of technologies that automatically or passively collect information about how our Website is accessed and used (known as "Usage Information") by you. “Usage Information” may include the type of browser and device you used to access our Website, your operating system and application version, the web pages accessed by you, the time you accessed these web pages, preceding web page views, and your use of any features or applications on our Website. Statistical data like this helps us understand what is interesting and relevant to our customers, so we can best adapt our content for our customers’ benefit.
We and our third-party service providers may also automatically collect an IP address, location, carrier information or other unique identifier information from the computer, mobile device, or other device you use to access our Website, and from other sources, such as data analytics providers, marketing or advertising service providers, fraud prevention service providers, vendors that provide services on our behalf, or publicly available sources. We may use this information to, amongst other things, administer our Website, help diagnose server problems, analyze trends, track web page movements, improve our services, help identify you and your shopping cart, help us tailor special offers to you, and gather broad demographic information for collected use.
Like many sites, our Website may employ cookies, JavaScript tags, web beacons or pixels (also known as clear GIF technology or "action tags") to speed your navigation of our Website, recognize you and your access privileges, and track usage of our Website. Cookies are small pieces of information that are stored as text files by your Internet browser on your computer's hard drive. We use both persistent cookies and third-party cookies. Persistent and third-party cookies enable us to track and target the interests of our customers to enhance your experience on our Website. Persistent cookies are used to make it easier for you to navigate our Website and remain on your hard drive for an extended period of time. Third-party cookies are only used for short-term tracking. We also work with outside service providers to manage cookies in order to analyze your activities across our Website over time. This allows our providers to adapt certain advertisements and offers for you based on your online activity.
Most Internet browsers are initially set up to accept cookies. You may download an opt-out cookie here to disable any and all cookies we employ to track and enhance your user experience– however, your ability to use the website will be then limited and/or unavailable.
Please note that this opt-out is cookie-based (i.e., a cookie must be on your computer to tell our systems that you have opted-out). If you delete, block or otherwise restrict all cookies, this opt-out may not be effective. Further, because different computers, mobile devices and different Internet browsers all require their own version of the opt-out cookie, you must perform this opt-out process on all computers and browsers for which you wish to be opted-out.
Our Website is not directed to children under the age of sixteen (16). Children may not use our Website or purchase our products, and we do not knowingly collect any personal information from children under the age of sixteen (16). We have no way of distinguishing the age of individuals who access our Website. If a child has provided us with personal information, the parent or guardian should contact us to remove the information and opt out of promotional opportunities using the contact link provided here.
We use the information that we collect about you for a variety of business and commercial purposes. We also may share your information with certain third parties who assist us in providing services to our customers.
The following chart shows how we use and share your personal information:
| Purpose | Categories of Personal Information Used | Shared With Third Parties |
|---|---|---|
| Verifying your identity | Identifiers; Personal information categories listed in the California Customer Records statute; Sensitive personal information | Affiliates; Service Providers |
| Processing your order at checkout; credit card authorization and tokenization | Identifiers; Personal information categories listed in the California Customer Records statute; Sensitive personal information | Affiliates; Service Providers |
| Fulfilling and shipping your product orders | Identifiers; Personal information categories listed in the California Customer Records statute; Sensitive personal information | Affiliates; Service Providers |
| Processing your payment, any product returns, exchanges or subscriptions | Identifiers; Personal information categories listed in the California Customer Records statute; Sensitive personal information | Affiliates; Service Providers |
| Responding to your communications | Identifiers; Personal information categories listed in the California Customer Records statute | Affiliates; Service Providers |
| Communicating with you about your purchases, sweepstakes entries and other similar activities through our Websites | Identifiers; Personal information categories listed in the California Customer Records statute; Internet or other similar network activity; Sensory data; Inferences drawn from other personal information | Affiliates; Service Providers |
| Emailing newsletters and emailing and/or texting other promotional materials for those customers on our mailing and/or text message lists | Identifiers; Personal information categories listed in the California Customer Records statute; Commercial Information; Inferences drawn from other personal information | Affiliates; Service Providers |
| Providing you with access to certain areas and features on the Website | Identifiers; Commercial Information; Internet or other similar network activity; Geolocation data; Inferences drawn from other personal information | Affiliates; Service Providers |
| Inviting you to participate in surveys, sweepstakes or testimonials regarding your health, our Products or Websites and reviewing your responses to the same | Identifiers; Personal information categories listed in the California Customer Records statute; Protected classification characteristics under California or federal law; Commercial Information; Internet or other similar network activity; Sensory data; Inferences drawn from other personal information; Sensitive personal information | Affiliates; Service Providers (including, without limitation, Typeform) |
| Adapting content, advertisements and offers that we provide you directly | Identifiers; Personal information categories listed in the California Customer Records statute; Protected classification characteristics under California or federal law; Commercial Information; Internet or other similar network activity; Geolocation data; Sensory data; Inferences drawn from other personal information; Sensitive personal information | Affiliates; Service Providers |
| Sending you emails and other marketing communications | Identifiers; Personal information categories listed in the California Customer Records statute; Commercial Information; Internet or other similar network activity; Geolocation data; Inferences drawn from other personal information | Affiliates; Service Providers |
| Sending you notices or information regarding your orders, products, subscriptions or account | Identifiers; Personal information categories listed in the California Customer Records statute; Commercial Information | Affiliates; Service Providers |
| Storing and archiving customer records | Identifiers; Personal information categories listed in the California Customer Records statute; Protected classification characteristics under California or federal law; Commercial Information; Internet or other similar network activity; Geolocation data; Inferences drawn from other personal information; Sensitive personal information | Affiliates; Service Providers |
| Monitor and analyze trends, usage and activities in connection with our Website | Identifiers; Personal information categories listed in the California Customer Records statute; Protected classification characteristics under California or federal law; Commercial Information; Internet or other similar network activity; Geolocation data; Sensory data; Inferences drawn from other personal information | Affiliates; Service Providers |
| Improving the Website and our customers’ experience | Protected classification characteristics under California or federal law; Commercial Information; Internet or other similar network activity; Geolocation data; Sensory data; Inferences drawn from other personal information | Affiliates; Service Providers |
We also may share your personal information for the following reasons:
No data transmission over the Internet or website can be guaranteed to be secure from intrusion. However, we and our service providers maintain commercially reasonable physical, electronic and procedural safeguards to protect your personal information in accordance with data protection legislative requirements. We follow the Payment Card Industry Data Security Standards (PCI DSS) when handling credit card data. We also recommend that you take steps to protect against unauthorized access to your account through shared or public computers, devices, and applications.
If you provide us with a payment card when placing an order on our website, we use third-parties to validate your card, authenticate your identity and “tokenize” your payment credentials to make your payments more secure. Your “tokenized” credentials will be stored in your account in order to help make future purchases more convenient. You may delete or edit the stored payment methods in your account at any time by visiting our website or contacting customer support.
We will not retain your personal information for longer than necessary. Your e-mail address will be retained on our mailing list until you request that we stop sending you advertising communications. We will retain your other personal information in order to provide you with the ability to act on our product warranties, to fulfill any product subscriptions and/or for business record and legal purposes.
For example, we may keep just enough of your personal information to ensure that we comply with your request to erase your personal information, or to exercise or defend our legal claims.
Our Website may contain links to third-party websites and products and services, such as paying for product orders through PayPal®. We do not control such linked websites and this Privacy Policy does not apply to those websites. We encourage you to read the privacy policy of any third-party website that you visit before you provide any information to that website’s owner.
We may change this Privacy Policy at any time without prior notice to you. Any changes that we make will be effective immediately upon our posting of the revised Privacy Policy on our Website. Your continued use of our Website constitutes your consent to any changes made. We will use your personal information in a manner consistent with the Privacy Policy in effect at the time you submitted your personal information, unless you later consent to a revised policy. We encourage you to periodically review this page for the latest information on our privacy practices
As you may know, certain states have enacted laws that provide their residents with certain rights with respect to the access and control of their personal data. For your convenience, we have summarized these rights here. In the event you wish to contact us regarding any of these rights, or for any other reason, please refer to the instructions provided in Section 11 below.
Please note that while we will try to accommodate your requests, there may be times when we might not be able to help. For example, if you have recently purchased a product from us and this product is still within its applicable Money-Back Guarantee period, we will not be able to honor a request to erase your personal data unless you first agree to waive your right to the Money-Back Guarantee.
In addition to Section 9 above, Section 1798.83 of the California Civil Code permits California residents who have provided their personal information to us to request data regarding our disclosure of their information to third parties for direct marketing purposes.
In the event you wish to contact us regarding the foregoing, please refer to the instructions provided in Section 11 below. Please specify in your communication that you are making a “California Shine the Light” inquiry.
In the event that you have any questions regarding our use of your personal information, please contact our Customer Support team to assist you. In order to help us verify your identity, we will ask you to provide us with one or more items of personal information (such as your billing or shipping address) to match with our records.
Our Customer Support team can be reached by:
Telephone: 1-800-347-1558
Email: [email protected]
If you are a resident of California, Virginia, Colorado, Connecticut or Utah: .
You may submit a request to view or delete the categories of personal information we have collected from you through our Request Form here.
Last Revised: 03/20/2024
This privacy policy is only applicable to European Union residents. We respect your privacy and appreciate the importance of your trust. As part of our efforts to help you understand how we handle the personal information you share with us, and in compliance with the European General Data Protection Regulation (“GDPR”), please review the following terms carefully.
As more fully described below, we may collect and process certain information that is provided by you to us. We have a legal basis for collecting and processing such information because:
The Section below describes the types of information that we may collect from you and our business purposes for collecting such information.
Our website sometimes links to services run by other companies, such as paying for product orders through PayPal®. Those companies have their own privacy policies, so please remember that the information you provide to them will follow their policies and not ours.
We may collect Personal Information that you provide to us. “Personal Information” is information that can be used to identify you individually, and includes items such as your name, home address, e-mail address, telephone number, demographic information, and/or payment information, such as your account or card number, if used to make a purchase from our Website. If you maintain an account on our website, Personal Information may also include a user name, password and answers to our security questions. The type of Personal Information that we may collect depends on your use of this Website and what information you provide to us. Please note that in order to purchase any of the Products offered from our Website, you will be required to provide us with your name, billing address, shipping address, e-mail address and credit card number. If you sign up for our City Beauty Loyalty Rewards Program, you will be required to provide us with your email and a password.
For more information on our City Beauty Loyalty Rewards Program, please see our Terms and Conditions here.
We and our third-party service providers may also use a variety of technologies that automatically or passively collect information about how this Website is accessed and used (known as “Usage Information”). “Usage Information” may include the type of browser and device you used to access our Website, your operating system and application version, the web pages accessed by you, the time you accessed these web pages, preceding web page views, and your use of any features or applications on this Website. Statistical data like this helps us understand what is interesting and relevant to our customers, so we can best adapt our content for our customers’ benefit.
We and our third-party service providers may also automatically collect an IP address, location, carrier information or other unique identifier information from the computer, mobile device, or other device you use to access this Website. We may use this information to, amongst other things, administer this Website, help diagnose server problems, analyze trends, track web page movements, improve our services, help identify you and your shopping cart, help us tailor special offers to you, and gather broad demographic information for collected use.
Like many sites, our Website employs cookies, JavaScript tags and Web beacons (also known as clear GIF technology or “action tags”) to speed your navigation of our Website, recognize you and your access privileges, and track usage of our Website. Cookies are small pieces of information that are stored as text files by your Internet browser on your computer’s hard drive. We use both persistent cookies and third-party cookies. Persistent and third-party cookies enable us to track and target the interests of our customers to enhance your experience on our Website. Persistent cookies are used to make it easier for you to navigate our Website and remain on your hard drive for an extended period of time. Third party cookies are only used for short-term tracking.
Most Internet browsers are initially set up to accept cookies. You may download an opt-out cookie here to disable any and all cookies we employ to track and enhance your user experience– however, your ability to use the website will be then limited and/or unavailable.
Please note that this opt-out is cookie-based (i.e., a cookie must be on your computer to tell our systems that you have opted-out). If you delete, block or otherwise restrict all cookies, this opt-out may not be effective. Further, because different computers and different Internet browsers all require their own version of the opt-out cookie, you must perform this opt-out process on all computers and browsers that you wish to be opted-out.
We use the information that we collect about you for a variety reasons, including the following:
If you provide us with a payment card when placing an order on our website, we use third-parties to validate your card, authenticate your identity and “tokenize” your payment credentials to make your payments more secure. Your “tokenized” credentials will be stored in your account in order to help make future purchases more convenient. You may delete or edit the stored payment methods in your account at any time by visiting our website or contacting customer support.
We may share your Personal Information as follows:
We contract with certain sub-processors to assist us in providing services to our customers. These sub-processors use the Personal Information that you submit to us in order to perform the following tasks:
No data transmission over the Internet or website can be guaranteed to be secure from intrusion. However, we and our subprocessors maintain commercially reasonable physical, electronic and procedural safeguards to protect your Personal Information in accordance with data protection legislative requirements. We follow the Payment Card Industry Data Security Standards (PCI DSS) when handling credit card data. We also recommend that you take steps to protect against unauthorized access to your account through shared or public computers, devices, and applications.
We will not retain your Personal Information for longer than necessary. Your e-mail address will be retained on our mailing list until you request that we stop sending you advertising communications. We will retain your other Personal Information in order to provide you with the ability to act on our Product warranties, to fulfill any Product subscriptions and/or for business record and legal purposes.
For example, we may keep just enough of your personal information to ensure that we comply with your request to erase your personal information, or to exercise or defend our legal claims.
This Website is governed by and operated in accordance with the laws of the State of California and the United States, and is intended for the enjoyment of residents of the United States. If you are located outside of the United States, please be aware that information we collect will be transferred to and processed in the United States.
Our Website may contain links to third-party websites and products and services. We do not control such linked websites and this Privacy Policy does not apply to those websites. We encourage you to read the privacy policy of any third-party website that you visit before you provide any information to that website’s owner.
This Website is not directed to children under the age of sixteen (16). Children may not use our Website or purchase our products, and we do not knowingly collect any personal information from children under the age of sixteen (16). We have no way of distinguishing the age of individuals who access our Website. If a child has provided us with personal information, the parent or guardian should contact us to remove the information and opt out of promotional opportunities using the contact link provided below.
We may change this Privacy Policy at any time without prior notice to you. Any changes that we make will be effective immediately upon our posting of the revised Privacy Policy on this Website. Your continued use of this Website constitutes your consent to any changes made. We will use your Personal Information in a manner consistent with the Privacy Policy in effect at the time you submitted your Personal Information, unless you later consent to a revised policy. We encourage you to periodically review this page for the latest information on our privacy practices.
As you may know, GDPR provides European citizens certain rights with respect to the access and control of their personal data. For your convenience, we have summarized these rights here. In the event you wish to contact us regarding any of these rights, or for any other reason, please use the link provided in Section 12.
Please note that while we will try to accommodate your requests, there may be times when we might not be able to help. For example, if you have recently purchased a product from us and this product is still within its applicable Money-Back Guarantee period, we will not be able to honor a request to erase your personal data unless you first agree to waive your right to the Money-Back Guarantee.
In the event that you have any questions regarding our use of your personal information or wish to submit a request to view, modify, erase or restrict our processing of your personal information, please contact our Data Protection Officer here.
Last updated: 07/18/2023
